Paltatreez
Digital performance audit
Paltatreez, a women-led business from Palestine, specializes in creating authentic hand-embroidered tatreez products. Despite their craftsmanship, Paltatreez struggled with low reach and engagement on their digital platforms, which included Instagram, Facebook, and WhatsApp for Business. Recognizing the need for a comprehensive digital marketing strategy, Paltatreez partnered with Yasser Ghallab to transform their online presence and grow their business using the proprietary YG-Consultancy-Framework.
Before the collaboration, Paltatreez faced several significant challenges their digital channels had limited visibility, hindering their ability to grow their audience and sales.
The founder had minimal experience with digital marketing tools and strategies, creating a knowledge gap that made it difficult to establish an effective online presence.
Their digital presence was uncoordinated across platforms like Instagram, Facebook, and WhatsApp for Business, limiting the brand’s ability to convert interactions into sales..
Without a structured content plan, Paltatreez's storytelling and promotional efforts lacked consistency and engagement.
YGstrategy delivered exceptional results for Deriskly
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