FoodFairy
Traffic increase
Performance Marketing Success
FoodFairy, a rising player in Egypt’s highly competitive online food delivery market, sought to significantly grow their sales and business footprint. To achieve this, they collaborated with Yasser Ghallab, a senior consultant specializing in performance marketing, to develop a tailored strategy. This strategy led to an impressive 4x growth in sales within one year, positioning FoodFairy as a notable brand in the industry.
Highly Competitive Market
Operating in the crowded online food delivery space in Egypt, FoodFairy needed to differentiate itself and capture a larger market share.
Underdeveloped B2B Strategy
While FoodFairy had a presence in the B2B space, they were not maximizing their potential partnerships with food delivery apps, leaving untapped growth opportunities.
Web-Tech Integration Gaps
FoodFairy had insufficient tracking and targeting mechanisms in place, which made it difficult to measure campaign performance or reach their ideal audience efficiently.
Few Active Users & No Historical Data
With few active users on the platform and no historical data to inform marketing strategies, Deriskly needed to build its customer base from the ground up..
4x Increase in Sales in One Year , Doubling of B2B Sales
The performance marketing activities led to a fourfold increase in FoodFairy’s sales, a significant achievement in a competitive market.
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Increased Customer Engagement and Retargeting
By optimizing their advertising copy and focusing on data-driven marketing strategies, FoodFairy was able to enhance customer engagement and significantly improve conversion rates across their campaigns.
Enhanced Web-Tech Integration
The implementation of advanced tracking tools, such as Google Analytics and Facebook Pixel, enabled more effective customer targeting and campaign management, which further improved advertising efficiency.
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